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Marketing Software

Reach, engage and measure an audience.
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27 products

Products in this category

  1. MailerLite

    Newsletter and automation tool with a 250-subscriber free plan and two paid tiers priced by subscriber count.

    Free plan, paid from $12/mo

    Not yet scored
  2. AWeber

    Long-running small-business sender with annual-billing prices from US$12.49 and an unlimited-subscriber plan at US$19.99.

    Flat rate from $12.49/mo

    Not yet scored
  3. ActiveCampaign

    Automation-led platform in four tiers; the published prices are calculated from contact volume rather than shown as fixed numbers.

    Usage-based

    Not yet scored
  4. Advanced Web Ranking

    Rank tracking priced purely by keyword count, from US$139 a month with unlimited projects and users.

    Flat rate from $139/mo

    Not yet scored
  5. Ahrefs

    Link and search data platform priced per plan with per-seat add-ons, from US$29 a month to US$1,499.

    Free plan, paid from $29/mo

    Not yet scored
  6. Brevo

    Multi-channel platform priced by monthly email volume rather than contact count, with a free tier and transactional sending included.

    Free plan, paid from $9/mo

    Not yet scored
  7. EmailOctopus

    Two-plan sender: a free tier for 2,500 subscribers and one paid plan with unlimited subscribers at a fixed price.

    Free plan, paid from $9/mo

    Not yet scored
  8. GetResponse

    Email, automation, landing pages and webinars in one suite, priced by contact tier in euros on the observed page.

    Flat rate from €16/mo

    Not yet scored
  9. Klaviyo

    Ecommerce marketing platform with a 250-profile free plan; paid pricing is built from active profile count.

    Free plan available

    Not yet scored
  10. Mailchimp

    Marketing platform priced by contact tier, with a 250-contact free plan and Essentials, Standard and Premium tiers.

    Free plan, paid from $13/mo

    Not yet scored
  11. Mailjet

    Campaign and transactional sender priced by monthly email volume, with unlimited contacts from the Essential plan.

    Free plan, paid from $9/mo

    Not yet scored
  12. Majestic screenshot

    Majestic

    Link index sold by analysis units, from US$49.99 a month, with a free backlink checker and an API plan.

    Flat rate from $49.99/mo

    Not yet scored
  13. Mautic screenshot

    Mautic

    Open-source marketing automation you host yourself, with email, landing pages and multi-channel campaigns.

    Free

    Not yet scored
  14. Moz Pro screenshot

    Moz Pro

    SEO suite from US$49 a month, with seats, tracked sites and keyword quotas rising by tier and a 20% discount for yearly billing.

    Flat rate from $49/mo

    Not yet scored
  15. Omnisend

    Email, SMS and push for online stores, with a 250-contact free plan and contact-tiered Standard and Pro plans.

    Free plan, paid from $11.20/mo

    Not yet scored
  16. Rank Math

    WordPress SEO plugin with a free edition and yearly licences from €95.88 covering unlimited personal sites.

    Free plan, paid from €95.88/yr

    Not yet scored
  17. SE Ranking

    Full SEO platform with published API access, from US$103.20 a month on annual billing and a 14-day trial.

    Flat rate from $103.20/mo

    Not yet scored
  18. SEO PowerSuite screenshot

    SEO PowerSuite

    Desktop bundle of four SEO tools with a perpetual free edition and yearly licences from US$349.

    Free plan, paid from $349/yr

    Not yet scored
  19. Screaming Frog SEO Spider screenshot

    Screaming Frog SEO Spider

    Desktop website crawler for technical audits, free to 500 URLs and £199 a year for unlimited crawling.

    Free plan, paid from £199/yr

    Not yet scored
  20. Semrush

    Broad search marketing suite from US$117.33 a month, with one user per plan and website and keyword quotas per tier.

    Flat rate from $117.33/mo

    Not yet scored
  21. Sender

    Low-cost email and SMS sender with a permanent free plan for 2,500 subscribers and paid tiers from US$7.

    Free plan, paid from $7/mo

    Not yet scored
  22. Serpstat

    SEO platform priced by daily search quota, from US$50 a month with a 7-day trial.

    Flat rate from $50/mo

    Not yet scored
  23. Sitebulb

    Website auditing tool with a desktop crawler from US$18 a month and a cloud edition, with a 14-day trial.

    Flat rate from $18/mo

    Not yet scored
  24. Surfer screenshot

    Surfer

    Content optimisation tool priced by documents and seats, from US$49 a month to US$999.

    Flat rate from $49/mo

    Not yet scored

More ways to decide

Editorial rankings, reading and shortlists for this category

A broad platform metered by daily searches against a rank tracker that sells keywords and nothing else.

TechBigs verdict for this category, Advanced Web Ranking vs Serpstat, published Sep 4, 2026