Klaviyo
Email Marketing, by Klaviyo
Ecommerce marketing platform with a 250-profile free plan; paid pricing is built from active profile count.
- Score
- Not yet scored
- Price
- Free plan available
- Suits
- Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Runs
- Cloud on Web, API
- Best for
- Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- Free plan, up to 250 profiles
- Standout
- Drag-and-drop email editor
About KlaviyoKlaviyo
Klaviyo is built around store and customer data: email, SMS, a customer hub and reporting sit on the same profile database. The free plan covers 250 profiles, 500 email sends a month and a small mobile-message allowance. Above that, the price is assembled in a plan builder from the number of active profiles and the channels chosen, so there is no fixed monthly figure to quote. Email support is included for the first sixty days on the free plan.
- Platforms
- Web, API
- Company
- Klaviyo
- Founded
- 2012
- Headquarters
- Not verified
Pricing
List prices from the vendor's own page, verified Sep 5, 2026Free
$0per profile/month
Up to 250 profiles, 500 email sends a month, US$5 of mobile messages, 10,000 Composer credits and built-in reporting.
Paid plan (built to size)
Price not verified
Priced from the number of active profiles and the channels selected in Klaviyo's plan builder. The page shows no fixed monthly figure, so no price is recorded here.
What it can do
Verified capabilities; anything unconfirmed says so- Drag-and-drop email editor"Basic email templates and drag-and-drop editor" on the free plan.Yes
- Audience segmentation"Basic customer segmentation" on the free plan.Yes
- Ecommerce featuresThe pricing page addresses stores on Shopify, Wix and WooCommerce.Yes
Integrates with Mailchimp and Shopify.
How we scored it
Editorial, against published criteriaNot reviewed by our editors yet. The facts above are still verified.
Often shortlisted instead
All alternatives- No preview yet
Omnisend
The closest ecommerce sender with published fixed prices instead of a plan builder.
Free plan, paid from $11.20/moNot yet scored - No preview yet
Brevo
Cheaper multi-channel option with stated ecommerce features and a fixed monthly price.
Free plan, paid from $9/moNot yet scored - No preview yet
GetResponse
Suite with product recommendations and selling tools at published contact-tier prices.
Flat rate from €16/moNot yet scored
Side by side:Klaviyo vs Omnisend
Not sure this is the one? Find software like this with the Email Marketing finder.
Where it fits
Editorial rankings and reading that mention this productRanked for
- Email marketing for online stores: suitability 86 of 100. Built on store and customer profiles; the free tier covers 250 profiles, but the paid price is only available through a plan builder.
Reading
- What free email marketing plans really include The published limits behind every free tier in our catalogue: subscribers, monthly sends, daily caps, seats and branding.
- How to choose email marketing software The four questions that decide the shortlist: what the price counts, how many seats you need, whether transactional email belongs in the same account, and what the free tier really allows.
Data last verified Sep 5, 2026 from klaviyo.com and manual checks. Facts we cannot verify stay marked as not verified. Some vendor links are affiliate links; they never change a score. How we evaluate
Sources and verification
- Official websiteSep 4, 2026
- Official pricing pageSep 4, 2026
- Manual verificationSep 4, 2026