Klaviyo vs Omnisend
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Klaviyo
Email Marketing
- Score
- Not yet scored
- Price
- Free plan available
- Suits
- Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- Free plan
- No preview yet
Omnisend
Email Marketing
- Score
- Not yet scored
- Price
- Free plan, paid from $11.20/mo
- Suits
- Solo, Small teams (2–50), Mid-size (51–500)
- Free option
- Free plan
Our verdict
It depends on your prioritiesTwo ecommerce senders with the same 250-contact free tier and very different pricing transparency.
TechBigs verdict, published Sep 4, 2026
Omnisend is the safer choice when you need to know the bill before you commit: US$11.20 and US$41.30 are printed on the page. Klaviyo suits stores that want deeper profile data and accept a quote assembled in a plan builder.
Read the full analysis
What you can budget for
Omnisend publishes fixed monthly prices at named contact counts: US$11.20 at 500 contacts with 6,000 emails, US$41.30 at 2,500 contacts with unlimited emails, and a quoted Custom plan above that. Klaviyo publishes the free tier in full (250 profiles, 500 email sends, US$5 of mobile messages, 10,000 Composer credits) but builds the paid price from active profiles and channels, so no monthly figure appears. We record that as a usage-based plan without a price rather than guessing one.
What each one states it does
Klaviyo's pricing page states a drag-and-drop editor, basic segmentation and reporting on the free plan, plus a customer hub and helpdesk features. Omnisend states an email builder, marketing automation and unlimited segmentation on its plans, and adds web push on every tier with SMS priced from US$0.007 a message on Pro.
Free tiers compared
Both stop at 250 contacts or profiles and 500 monthly emails. Omnisend adds 500 web push notifications; Klaviyo adds a small mobile-message allowance and sixty days of email support. Neither free tier is a place to run a growing store for long.
Where they differ
2 facts that can decide it; identical facts are below- PricingKlaviyo: Free plan availableOmnisend: Free plan, paid from $11.20/mo
- Team sizeKlaviyo: Small teams (2–50), Mid-size (51–500), Enterprise (500+)Omnisend: Solo, Small teams (2–50), Mid-size (51–500)
Everything else
Same on both unless markedBasics
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| Basics | Klaviyo | Omnisend |
|---|---|---|
| Pricing (products differ) | Free plan available | Free plan, paid from $11.20/mo |
| Team size (products differ) | Small teams (2–50), Mid-size (51–500), Enterprise (500+) | Solo, Small teams (2–50), Mid-size (51–500) |
| Category | Email Marketing | Email Marketing |
| Product type | SaaS | SaaS |
| Pricing model | Free plan available | Free plan available |
| Free plan | Yes | Yes |
| Free trial | No | No |
| Deployment | Cloud | Cloud |
Pricing
Klaviyo
- FreeFree
Free
- Paid plan (built to size)Not verified
Usage-based
Omnisend
- FreeFree
Free
- Standard$11.20/mo
Flat rate
- Pro$41.30/mo
Flat rate
- CustomOn request
Contact sales
Features
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| Feature | Klaviyo | Omnisend |
|---|---|---|
| Automation workflows (products differ) | Not verified | Yes |
| Drag-and-drop email editor | Yes | Yes |
| A/B testing | Not verified | Not verified |
| Landing pages | Not verified | Not verified |
| Signup forms and pop-ups | Not verified | Not verified |
| Audience segmentation | Yes | Yes |
| Transactional email | Not verified | Not verified |
| Ecommerce features | Yes | Yes |
Integrations
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| Integration | Klaviyo | Omnisend |
|---|---|---|
| WooCommerce (products differ) | Not listed | Native |
| WordPress (products differ) | Not listed | Native |
| Mailchimp | Native | Native |
| Shopify | Native | Native |
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Vendor links are tracked and may be affiliate links; they never change the verdict. Disclosure