Serpstat vs Advanced Web Ranking
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Serpstat
SEO Tools
- Score
- Not yet scored
- Price
- Flat rate from $50/mo
- Suits
- Solo, Small teams (2–50), Mid-size (51–500)
- Free option
- Free trial
- No preview yet
Advanced Web Ranking
SEO Tools
- Score
- Not yet scored
- Price
- Flat rate from $139/mo
- Suits
- Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- None
Our verdict
It depends on your prioritiesA broad platform metered by daily searches against a rank tracker that sells keywords and nothing else.
TechBigs verdict, published Sep 4, 2026
Advanced Web Ranking is the choice when many people need to see many keywords: every plan includes unlimited users and projects. Serpstat is the choice when one or two people need research, audits and links as well as positions.
Read the full analysis
What you are buying
Advanced Web Ranking prices only keywords: 7,000 at US$139, 14,500 at US$279, 35,500 at US$699 and 50,000 at US$980, with unlimited projects and unlimited users on every plan. Serpstat sells the whole platform metered by searches a day: 100 on Individual at US$50, 500 on Team at US$100, 1,000 on Team x2 at US$169 and 5,000 on Agency at US$410.
Coverage
Serpstat states keyword research, site analysis, rank tracking, site audits, backlink analysis and competitor insights, with per-report row limits published per plan. Advanced Web Ranking states rank tracking, keyword research and competitor analysis. Site audits and backlink data are not on its pricing page, so they are shown as not verified.
How each one runs out
Serpstat's cap is a daily one: heavy research days stop, and resume tomorrow. That suits steady work and frustrates a migration week. Advanced Web Ranking's cap is the keyword count, which is stable but expensive to raise: the step from 14,500 to 35,500 keywords is US$420 a month.
Where they differ
3 facts that can decide it; identical facts are below- PricingSerpstat: Flat rate from $50/moAdvanced Web Ranking: Flat rate from $139/mo
- Free optionSerpstat: Free trialAdvanced Web Ranking: None
- Team sizeSerpstat: Solo, Small teams (2–50), Mid-size (51–500)Advanced Web Ranking: Small teams (2–50), Mid-size (51–500), Enterprise (500+)
Everything else
Same on both unless markedBasics
Scroll sideways to see every product.
| Basics | Serpstat | Advanced Web Ranking |
|---|---|---|
| Pricing (products differ) | Flat rate from $50/mo | Flat rate from $139/mo |
| Free trial (products differ) | Yes | No |
| Team size (products differ) | Solo, Small teams (2–50), Mid-size (51–500) | Small teams (2–50), Mid-size (51–500), Enterprise (500+) |
| Category | SEO Tools | SEO Tools |
| Product type | SaaS | SaaS |
| Pricing model | Flat rate | Flat rate |
| Free plan | No | No |
| Deployment | Cloud | Cloud |
Pricing
Serpstat
- Individual$50/mo
Flat rate, 7-day trial
- Team$100/mo
Flat rate, 7-day trial
- Team x2$169/mo
Flat rate, 7-day trial
- Agency$410/mo
Flat rate
Advanced Web Ranking
- Pro$139/mo
Flat rate
- Agency$279/mo
Flat rate
- Enterprise$699/mo
Flat rate
- Ent Plus 50k$980/mo
Flat rate
Features
Scroll sideways to see every product.
| Feature | Serpstat | Advanced Web Ranking |
|---|---|---|
| Backlink analysis (products differ) | Yes | Not verified |
| Technical site audit (products differ) | Yes | Not verified |
| Keyword research | Yes | Yes |
| Rank tracking | Yes | Yes |
| Competitor analysis | Yes | Yes |
| Content optimisation | Not verified | Not verified |
| Local SEO | Not verified | Not verified |
Integrations
Scroll sideways to see every product.
| Integration | Serpstat | Advanced Web Ranking |
|---|---|---|
| Google Analytics (products differ) | Not listed | Native |
| Google Search Console (products differ) | Not listed | Native |
| Looker Studio (products differ) | Not listed | Native |
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Vendor links are tracked and may be affiliate links; they never change the verdict. Disclosure