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Semrush

SEO Tools, by Semrush

Broad search marketing suite from US$117.33 a month, with one user per plan and website and keyword quotas per tier.

Score
Not yet scored
Price
Flat rate from $117.33/mo
Suits
Small teams (2–50), Mid-size (51–500), Enterprise (500+)
Runs
Cloud on Web, API
Visit Semrush
Compare with Ahrefs
Best for
Small teams (2–50), Mid-size (51–500), Enterprise (500+)
Free option
7-day trial
Standout
Keyword research
About SemrushSemrush

Semrush covers keyword research, position tracking, site audits, competitor research and content optimisation in one subscription, with generative-search features added to the newer tiers. Each published plan includes one user; websites and tracked keywords are the quotas that separate them, from 5 websites and 500 keywords at the bottom to 40 websites and 5,000 keywords on Advanced. A seven-day free trial covers the lower tiers and a custom plan is available above them.

Platforms
Web, API
Company
Semrush
Founded
Not verified
Headquarters
Not verified

Pricing

List prices from the vendor's own page, verified Sep 5, 2026

  1. SEO

    $117.33per month/month

    US$117.33 a month: one user, 5 websites, 500 keywords and the core SEO tools.

    7-day free trial.

  2. Starter

    $165.17per month/month

    US$165.17 a month: one user, 5 websites, 500 keywords and 50 AI prompts.

    7-day free trial.

  3. Pro+

    $248.17per month/month

    US$248.17 a month: one user, 15 websites, 1,500 keywords and 100 AI prompts.

    7-day free trial.

  4. Advanced

    $455.67per month/month

    US$455.67 a month: one user, 40 websites, 5,000 keywords and 200 AI prompts. A custom plan is offered above this tier.

What it can do

Verified capabilities; anything unconfirmed says so
  • Keyword researchKeyword research and optimisation tools are listed.Yes
  • Rank trackingPosition Tracking is listed.Yes
  • Technical site auditSite Audit is listed on the pricing page.Yes
  • Competitor analysisCompetitor insight tools are listed.Yes
  • Content optimisationContent optimisation is listed on the pricing page.Yes

No integrations verified yet.

How we scored it

Editorial, against published criteria

Not reviewed by our editors yet. The facts above are still verified.

Often shortlisted instead

All alternatives

  • Ahrefs

    The closest competitor on data depth; quotas are counted in projects and crawl credits rather than websites and keywords.

    Free plan, paid from $29/moNot yet scored

  • SE Ranking

    Comparable coverage including a published API, at US$103.20 a month on annual billing.

    Flat rate from $103.20/moNot yet scored
  • Moz Pro screenshot

    Moz Pro

    Cheaper entry at US$49 and simpler quotas, with fewer tools around the core.

    Flat rate from $49/moNot yet scored

Side by side:Ahrefs vs Semrush

Not sure this is the one? Find software like this with the SEO Tools finder.

Where it fits

Editorial rankings and reading that mention this product

Ranked for

  • SEO tools for agencies: suitability 62 of 100. Forty websites and 5,000 keywords on Advanced, though each published plan includes one user.

Reading

  • What SEO tool quotas actually limit Crawl credits, analysis units, tracked keywords, daily searches and URLs per audit are five different meters. Here is what each one stops.
  • How to choose SEO software Match the tool to the job, then check the three numbers that actually decide the bill: seats, projects and the quota that runs out first.

Data last verified Sep 5, 2026 from semrush.com and manual checks. Facts we cannot verify stay marked as not verified. Some vendor links are affiliate links; they never change a score. How we evaluate

Sources and verification
  • Official websiteSep 4, 2026
  • Official pricing pageSep 4, 2026
  • Manual verificationSep 4, 2026

How sources are ranked and re-checked