Alternatives to Semrush

4 tools that cover the same need, each with the one difference that matters most.

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Ahrefs
Link and search data platform priced per plan with per-seat add-ons, from US$29 a month to US$1,499.
Why it’s an alternative: The closest competitor on data depth; quotas are counted in projects and crawl credits rather than websites and keywords.
Differs on: Free plan, paid from $29/mo, while Semrush is flat rate from $117.33/mo.
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SE Ranking
Full SEO platform with published API access, from US$103.20 a month on annual billing and a 14-day trial.
Why it’s an alternative: Comparable coverage including a published API, at US$103.20 a month on annual billing.
Differs on: Flat rate from $103.20/mo, while Semrush is flat rate from $117.33/mo.
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Moz Pro
SEO suite from US$49 a month, with seats, tracked sites and keyword quotas rising by tier and a 20% discount for yearly billing.
Why it’s an alternative: Cheaper entry at US$49 and simpler quotas, with fewer tools around the core.
Differs on: Flat rate from $49/mo, while Semrush is flat rate from $117.33/mo.
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Serpstat
SEO platform priced by daily search quota, from US$50 a month with a 7-day trial.
Why it’s an alternative: Half the entry price with unlimited projects from the second tier.
Differs on: Flat rate from $50/mo, while Semrush is flat rate from $117.33/mo.
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Ahrefs, SE Ranking, Moz Pro, Surfer, Serpstat, Advanced Web Ranking and Sitebulb list Semrush as an alternative in turn. Alternatives are editorial relations, never votes.