Alternatives to Moz Pro

3 tools that cover the same need, each with the one difference that matters most.

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SE Ranking
Full SEO platform with published API access, from US$103.20 a month on annual billing and a 14-day trial.
Why it’s an alternative: Similar price band with site audits and an API that Moz's published plans do not list.
Differs on: Flat rate from $103.20/mo, while Moz Pro is flat rate from $49/mo.
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Semrush
Broad search marketing suite from US$117.33 a month, with one user per plan and website and keyword quotas per tier.
Why it’s an alternative: Wider toolset for more money, with site audit included in every tier.
Differs on: Flat rate from $117.33/mo, while Moz Pro is flat rate from $49/mo.
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Serpstat
SEO platform priced by daily search quota, from US$50 a month with a 7-day trial.
Why it’s an alternative: Comparable entry price with unlimited projects above the first tier.
Differs on: Flat rate from $50/mo, while Moz Pro is flat rate from $49/mo.
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Semrush, SE Ranking, Serpstat and Surfer list Moz Pro as an alternative in turn. Alternatives are editorial relations, never votes.