SEO tools for WordPress sites

Plugins that work inside WordPress, and the crawlers that see what a plugin cannot.

Compare the top 4 Help me choose5 products ranked in SEO Tools, updated Sep 4, 2026

What this situation needs

A WordPress site needs two different things: a plugin that controls titles, metadata and schema from inside the editor, and something that crawls the site from outside to find what the plugin cannot see. This list covers both halves.

Suitability scores follow a published rubric: 45 points for running inside WordPress, 25 points when one licence covers more than one site, 20 points for crawling or auditing a WordPress site from outside, and 10 points for a free edition.

Ranked for SEO tools for WordPress sites

Suitability is an editorial score out of 100; facts on each row are verified

Rank 1
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Rank Math
WordPress SEO plugin with a free edition and yearly licences from €95.88 covering unlimited personal sites.
Free plan, paid from €95.88/yr
Self-hostedSolo and Small teams (2–50)
Suitability 95 of 100. Runs in WordPress, and the entry licence covers unlimited personal sites with a rank tracker included.
Not yet scored
Rank 2
Yoast SEO
WordPress SEO plugin whose Premium licence is US$118.80 a year and covers one site or domain.
Flat rate from $118.80/yr
Self-hostedSolo and Small teams (2–50)
Suitability 88 of 100. Runs in WordPress with a free edition; Premium is per site and bundles Local, Video and News SEO.
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Rank 3
Screaming Frog SEO Spider
Desktop website crawler for technical audits, free to 500 URLs and £199 a year for unlimited crawling.
Free plan, paid from £199/yr
Self-hostedSolo and Small teams (2–50)
Suitability 72 of 100. Crawls the finished site from outside, free to 500 URLs, to catch what a plugin cannot report.
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Rank 4
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Sitebulb
Website auditing tool with a desktop crawler from US$18 a month and a cloud edition, with a 14-day trial.
Flat rate from $18/mo
Self-hostedSolo and Small teams (2–50)Free trial
Suitability 66 of 100. Prioritised audits of the rendered site, from US$18 a month.
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Rank 5
SEO PowerSuite
Desktop bundle of four SEO tools with a perpetual free edition and yearly licences from US$349.
Free plan, paid from $349/yr
Self-hostedSolo and Small teams (2–50)
Suitability 58 of 100. Desktop auditor plus rank tracking, with a perpetual free edition.
Not yet scored
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