SEO tools for freelancers and small sites
What this situation needs
One person with a few sites does not need agency quotas; the entry price and whether anything works for free matter far more. The ranking below reads each vendor's published entry price, free edition and seat allowance.
Suitability scores follow a published rubric: 40 points for a usable free edition, 30 points when the entry price is under US$50 a month or the equivalent yearly licence, 20 points when one seat is enough to use it fully, and 10 points when the vendor names freelancers or small businesses as the audience.
Ranked for SEO tools for freelancers and small sites
Suitability is an editorial score out of 100; facts on each row are verified- Rank 1
SEO PowerSuite
Desktop bundle of four SEO tools with a perpetual free edition and yearly licences from US$349.
Free plan, paid from $349/yr
Suitability 92 of 100. A perpetual free edition covering all four tools, and US$349 a year to remove the limits.
Not yet scored - Rank 2
Screaming Frog SEO Spider
Desktop website crawler for technical audits, free to 500 URLs and £199 a year for unlimited crawling.
Free plan, paid from £199/yr
Suitability 88 of 100. Free to 500 URLs, then £199 a year with no per-crawl ceiling.
Not yet scoredCompare with SEO PowerSuite - Rank 3No preview yet
Rank Math
WordPress SEO plugin with a free edition and yearly licences from €95.88 covering unlimited personal sites.
Free plan, paid from €95.88/yr
Suitability 84 of 100. Free plugin, and €95.88 a year covers unlimited personal sites with 500 tracked keywords.
Not yet scoredCompare with SEO PowerSuite - Rank 4No preview yet
Sitebulb
Website auditing tool with a desktop crawler from US$18 a month and a cloud edition, with a 14-day trial.
Flat rate from $18/mo
Suitability 76 of 100. US$18 a month for one user and 10,000 URLs an audit, with a fourteen-day trial.
Not yet scoredCompare with SEO PowerSuite - Rank 5
Moz Pro
SEO suite from US$49 a month, with seats, tracked sites and keyword quotas rising by tier and a 20% discount for yearly billing.
Flat rate from $49/mo
Suitability 70 of 100. US$49 a month entry plan aimed at one person managing a single website.
Not yet scoredCompare with SEO PowerSuite - Rank 6
Yoast SEO
WordPress SEO plugin whose Premium licence is US$118.80 a year and covers one site or domain.
Flat rate from $118.80/yr
Suitability 66 of 100. US$118.80 a year for one site, with a free edition to start from.
Not yet scoredCompare with SEO PowerSuite - Rank 7No preview yet
Serpstat
SEO platform priced by daily search quota, from US$50 a month with a 7-day trial.
Flat rate from $50/mo
Suitability 58 of 100. US$50 a month covers five projects and 100 searches a day for one person.
Not yet scoredCompare with SEO PowerSuite