CRM for small businesses
What this situation needs
Small businesses usually need contact management, one or two pipelines and reminders, at a price that stays predictable as a few people join. The products below are listed because their official pricing pages state a free edition, a single plan, or per-user tiers starting under US$30 per month, and their official pages name individuals or small businesses as the audience.
Suitability scores follow a published rubric: 40 points when the vendor names small businesses or individuals as the audience, up to 30 points for the entry price (30 under US$15, 20 under US$30), 15 for a free edition or plan, and 15 for a trial without a credit card.
Ranked for CRM for small businesses
Suitability is an editorial score out of 100; facts on each row are verified- Rank 1No preview yet
Bigin by Zoho CRM
Zoho's pipeline-centric CRM for small and micro businesses with a free single-user edition and low per-user tiers.
Free plan, paid from $9/mo
Suitability 85 of 100. Small and micro businesses, free single-user edition, paid editions from US$9.
Not yet scored - Rank 2No preview yet
Less Annoying CRM
Single-plan CRM for small businesses at one per-user price, with a 30-day free trial and no contract.
Per user from $15/mo
Suitability 85 of 100. Small-business audience, one US$15 plan, 30-day trial without a credit card.
Not yet scoredCompare with Bigin by Zoho CRM - Rank 3No preview yet
Capsule CRM
Simple CRM for small businesses with a free tier, per-user paid plans billed annually and a broad integrations directory.
Free
Suitability 70 of 100. Individuals and small businesses, free version, 14-day trial; paid prices not yet verified.
Not yet scoredCompare with Bigin by Zoho CRM - Rank 4No preview yet
Nutshell
B2B sales CRM with five per-user tiers, no seat minimums, email marketing add-ons and a 14-day trial.
Per user from $13/mo
Suitability 70 of 100. B2B teams with no seat minimums; plans from US$13 per user; 14-day trial without a credit card.
Not yet scoredCompare with Bigin by Zoho CRM - Rank 5
Close
Sales CRM with calling, email and SMS built in, sold per user with an AI calling assistant on every plan.
Per user from $19/mo
Suitability 60 of 100. Solo sellers and small teams; plans from US$19 per user; 14-day trial without a credit card.
Not yet scoredCompare with Bigin by Zoho CRM - Rank 6No preview yet
Copper
CRM designed around Google Workspace, with pipelines, project management and per-seat pricing tiers.
Per user from $29/mo
Suitability 55 of 100. Small and mid-sized teams; plans from US$29 per seat; trial without a credit card.
Not yet scoredCompare with Bigin by Zoho CRM