Semrush vs Serpstat

Every value comes from the product records. Facts we have not verified are marked, never guessed.

Where they differ

2 facts that can decide it; identical facts are below

PricingSemrush: Flat rate from $117.33/moSerpstat: Flat rate from $50/mo
Team sizeSemrush: Small teams (2–50), Mid-size (51–500), Enterprise (500+)Serpstat: Solo, Small teams (2–50), Mid-size (51–500)

Same on every product unless marked

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Basics compared
Basics	Semrush	Serpstat
Pricing (products differ)	Flat rate from $117.33/mo	Flat rate from $50/mo
Team size (products differ)	Small teams (2–50), Mid-size (51–500), Enterprise (500+)	Solo, Small teams (2–50), Mid-size (51–500)
Category	SEO Tools	SEO Tools
Product type	SaaS	SaaS
Pricing model	Flat rate	Flat rate
Free plan	No	No
Free trial	Yes	Yes
Deployment	Cloud	Cloud

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Feature comparison
Feature	Semrush	Serpstat
Backlink analysis (products differ)	Not verified	Yes
Content optimisation (products differ)	Yes	Not verified
Keyword research	Yes	Yes
Rank tracking	Yes	Yes
Technical site audit	Yes	Yes
Competitor analysis	Yes	Yes
Local SEO	Not verified	Not verified

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