TechBigs

Mailchimp vs Brevo vs MailerLite vs Klaviyo

Every value comes from the product records. Facts we have not verified are marked, never guessed.
  • Mailchimp

    Email Marketing

    Score
    Not yet scored
    Price
    Free plan, paid from $13/mo
    Suits
    Solo, Small teams (2–50), Mid-size (51–500)
    Free option
    Free plan
    Visit Mailchimp
  • Brevo

    Email Marketing

    Score
    Not yet scored
    Price
    Free plan, paid from $9/mo
    Suits
    Solo, Small teams (2–50), Mid-size (51–500)
    Free option
    Free plan
    Visit Brevo
  • MailerLite

    Email Marketing

    Score
    Not yet scored
    Price
    Free plan, paid from $12/mo
    Suits
    Solo, Small teams (2–50), Mid-size (51–500)
    Free option
    Free plan
    Visit MailerLite
  • Klaviyo

    Email Marketing

    Score
    Not yet scored
    Price
    Free plan available
    Suits
    Small teams (2–50), Mid-size (51–500), Enterprise (500+)
    Free option
    Free plan
    Visit Klaviyo

Where they differ

2 facts that can decide it; identical facts are below
  • PricingMailchimp: Free plan, paid from $13/moBrevo: Free plan, paid from $9/moMailerLite: Free plan, paid from $12/moKlaviyo: Free plan available
  • Team sizeMailchimp: Solo, Small teams (2–50), Mid-size (51–500)Brevo: Solo, Small teams (2–50), Mid-size (51–500)MailerLite: Solo, Small teams (2–50), Mid-size (51–500)Klaviyo: Small teams (2–50), Mid-size (51–500), Enterprise (500+)

Everything else

Same on every product unless marked

Basics

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Basics compared
BasicsMailchimpBrevoMailerLiteKlaviyo
Pricing (products differ)Free plan, paid from $13/moFree plan, paid from $9/moFree plan, paid from $12/moFree plan available
Free trial (products differ)YesNoYesNo
Team size (products differ)Solo, Small teams (2–50), Mid-size (51–500)Solo, Small teams (2–50), Mid-size (51–500)Solo, Small teams (2–50), Mid-size (51–500)Small teams (2–50), Mid-size (51–500), Enterprise (500+)
CategoryEmail MarketingEmail MarketingEmail MarketingEmail Marketing
Product typeSaaSSaaSSaaSSaaS
Pricing modelFree plan availableFree plan availableFree plan availableFree plan available
Free planYesYesYesYes
DeploymentCloudCloudCloudCloud

Pricing

  • Mailchimp

    • FreeFree

      Free

    • Essentials$13/mo

      Flat rate, 14-day trial

    • Standard$20/mo

      Flat rate, 14-day trial

    • Premium$350/mo

      Flat rate, 14-day trial

  • Brevo

    • FreeFree

      Free

    • Starter$9/mo

      Flat rate

    • Standard$18/mo

      Flat rate

    • Professional$499/mo

      Flat rate

  • MailerLite

    • FreeFree

      Free

    • Comfort$12/mo

      Flat rate, 14-day trial

    • Power$25/mo

      Flat rate, 14-day trial

    • EnterpriseOn request

      Contact sales

  • Klaviyo

    • FreeFree

      Free

    • Paid plan (built to size)Not verified

      Usage-based

Features

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Feature comparison
FeatureMailchimpBrevoMailerLiteKlaviyo
Drag-and-drop email editor (products differ)Not verifiedYesYesYes
Automation workflows (products differ)YesYesYesNot verified
A/B testing (products differ)Not verifiedYesYesNot verified
Landing pages (products differ)Not verifiedYesYesNot verified
Signup forms and pop-ups (products differ)YesYesYesNot verified
Transactional email (products differ)Not verifiedYesNot verifiedNot verified
Ecommerce features (products differ)Not verifiedYesYesYes
Audience segmentationYesYesYesYes

Integrations

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Integration comparison
IntegrationMailchimpBrevoMailerLiteKlaviyo
Mailchimp (products differ)NativeNativeNot listedNative
QuickBooks (products differ)NativeNot listedNot listedNot listed
Stripe (products differ)NativeNativeNot listedNot listed
WooCommerce (products differ)NativeNot listedNativeNot listed
WordPress (products differ)NativeNativeNativeNot listed
Zapier (products differ)NativeNativeNativeNot listed
ShopifyNativeNativeNativeNative

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Vendor links are tracked and may be affiliate links; they never change the facts. Disclosure