Ahrefs vs Semrush vs Moz Pro vs Screaming Frog SEO Spider
Every value comes from the product records. Facts we have not verified are marked, never guessed.
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Ahrefs
SEO Tools
- Score
- Not yet scored
- Price
- Free plan, paid from $29/mo
- Suits
- Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- Free plan
- No preview yet
Semrush
SEO Tools
- Score
- Not yet scored
- Price
- Flat rate from $117.33/mo
- Suits
- Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- Free trial
Moz Pro
SEO Tools
- Score
- Not yet scored
- Price
- Flat rate from $49/mo
- Suits
- Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- None
Screaming Frog SEO Spider
SEO Tools
- Score
- Not yet scored
- Price
- Free plan, paid from £199/yr
- Suits
- Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- Free plan
Where they differ
4 facts that can decide it; identical facts are below- PricingAhrefs: Free plan, paid from $29/moSemrush: Flat rate from $117.33/moMoz Pro: Flat rate from $49/moScreaming Frog SEO Spider: Free plan, paid from £199/yr
- Free optionAhrefs: Free planSemrush: Free trialMoz Pro: NoneScreaming Frog SEO Spider: Free plan
- DeploymentAhrefs: CloudSemrush: CloudMoz Pro: CloudScreaming Frog SEO Spider: Self-hosted
- Team sizeAhrefs: Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+)Semrush: Small teams (2–50), Mid-size (51–500), Enterprise (500+)Moz Pro: Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+)Screaming Frog SEO Spider: Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+)
Everything else
Same on every product unless markedBasics
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| Basics | Ahrefs | Semrush | Moz Pro | Screaming Frog SEO Spider |
|---|---|---|---|---|
| Product type (products differ) | SaaS | SaaS | SaaS | Desktop app |
| Pricing (products differ) | Free plan, paid from $29/mo | Flat rate from $117.33/mo | Flat rate from $49/mo | Free plan, paid from £199/yr |
| Pricing model (products differ) | Free plan available | Flat rate | Flat rate | Free plan available |
| Free plan (products differ) | Yes | No | No | Yes |
| Free trial (products differ) | No | Yes | No | No |
| Deployment (products differ) | Cloud | Cloud | Cloud | Self-hosted |
| Team size (products differ) | Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+) | Small teams (2–50), Mid-size (51–500), Enterprise (500+) | Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+) | Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+) |
| Category | SEO Tools | SEO Tools | SEO Tools | SEO Tools |
Pricing
Ahrefs
- Ahrefs FreeFree
Free
- Starter$29/mo
Flat rate
- Lite$129/mo
Flat rate
- Standard$249/mo
Flat rate
- Advanced$449/mo
Flat rate
- Enterprise$1,499/mo
Flat rate
Semrush
- SEO$117.33/mo
Flat rate, 7-day trial
- Starter$165.17/mo
Flat rate, 7-day trial
- Pro+$248.17/mo
Flat rate, 7-day trial
- Advanced$455.67/mo
Flat rate
Moz Pro
- Starter$49/mo
Flat rate
- Standard$99/mo
Flat rate
- Medium$179/mo
Flat rate
- Large$299/mo
Flat rate
- EnterpriseOn request
Contact sales
Screaming Frog SEO Spider
- FreeFree
Free
- Licence£199/yr
Flat rate
Features
Scroll sideways to see every product.
| Feature | Ahrefs | Semrush | Moz Pro | Screaming Frog SEO Spider |
|---|---|---|---|---|
| Keyword research (products differ) | Not verified | Yes | Yes | Not verified |
| Rank tracking (products differ) | Yes | Yes | Yes | Not verified |
| Backlink analysis (products differ) | Yes | Not verified | Yes | Not verified |
| Technical site audit (products differ) | Yes | Yes | Not verified | Yes |
| Competitor analysis (products differ) | Yes | Yes | Yes | Not verified |
| Content optimisation (products differ) | Not verified | Yes | Yes | Not verified |
| Local SEO (products differ) | Yes | Not verified | Not verified | Not verified |
Integrations
Scroll sideways to see every product.
| Integration | Ahrefs | Semrush | Moz Pro | Screaming Frog SEO Spider |
|---|---|---|---|---|
| Google Analytics (products differ) | Not listed | Not listed | Not listed | Native |
| Google Search Console (products differ) | Native | Not listed | Not listed | Native |
| Google Sheets (products differ) | Not listed | Not listed | Not listed | Native |
| Looker Studio (products differ) | Not listed | Not listed | Not listed | Native |
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