Ahrefs vs Semrush
Every value comes from the product records. Facts we have not verified are marked, never guessed.
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Ahrefs
SEO Tools
- Score
- Not yet scored
- Price
- Free plan, paid from $29/mo
- Suits
- Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- Free plan
- No preview yet
Semrush
SEO Tools
- Score
- Not yet scored
- Price
- Flat rate from $117.33/mo
- Suits
- Small teams (2–50), Mid-size (51–500), Enterprise (500+)
- Free option
- Free trial
The two largest platforms in the category, separated by how they count what you use and how they sell seats.
TechBigs verdict, published Sep 4, 2026
Where they differ
3 facts that can decide it; identical facts are below- PricingAhrefs: Free plan, paid from $29/moSemrush: Flat rate from $117.33/mo
- Free optionAhrefs: Free planSemrush: Free trial
- Team sizeAhrefs: Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+)Semrush: Small teams (2–50), Mid-size (51–500), Enterprise (500+)
Everything else
Same on every product unless markedBasics
Scroll sideways to see every product.
| Basics | Ahrefs | Semrush |
|---|---|---|
| Pricing (products differ) | Free plan, paid from $29/mo | Flat rate from $117.33/mo |
| Pricing model (products differ) | Free plan available | Flat rate |
| Free plan (products differ) | Yes | No |
| Free trial (products differ) | No | Yes |
| Team size (products differ) | Solo, Small teams (2–50), Mid-size (51–500), Enterprise (500+) | Small teams (2–50), Mid-size (51–500), Enterprise (500+) |
| Category | SEO Tools | SEO Tools |
| Product type | SaaS | SaaS |
| Deployment | Cloud | Cloud |
Pricing
Ahrefs
- Ahrefs FreeFree
Free
- Starter$29/mo
Flat rate
- Lite$129/mo
Flat rate
- Standard$249/mo
Flat rate
- Advanced$449/mo
Flat rate
- Enterprise$1,499/mo
Flat rate
Semrush
- SEO$117.33/mo
Flat rate, 7-day trial
- Starter$165.17/mo
Flat rate, 7-day trial
- Pro+$248.17/mo
Flat rate, 7-day trial
- Advanced$455.67/mo
Flat rate
Features
Scroll sideways to see every product.
| Feature | Ahrefs | Semrush |
|---|---|---|
| Keyword research (products differ) | Not verified | Yes |
| Backlink analysis (products differ) | Yes | Not verified |
| Content optimisation (products differ) | Not verified | Yes |
| Local SEO (products differ) | Yes | Not verified |
| Rank tracking | Yes | Yes |
| Technical site audit | Yes | Yes |
| Competitor analysis | Yes | Yes |
Integrations
Scroll sideways to see every product.
| Integration | Ahrefs | Semrush |
|---|---|---|
| Google Search Console (products differ) | Native | Not listed |
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