MailerLite vs EmailOctopus
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MailerLite
Email Marketing
- Score
- Not yet scored
- Price
- Free plan, paid from $12/mo
- Suits
- Solo, Small teams (2–50), Mid-size (51–500)
- Free option
- Free plan
- No preview yet
EmailOctopus
Email Marketing
- Score
- Not yet scored
- Price
- Free plan, paid from $9/mo
- Suits
- Solo, Small teams (2–50)
- Free option
- Free plan
Our verdict
It depends on your prioritiesA two-tier creator platform against a two-plan sender with a ten-times larger free ceiling.
TechBigs verdict, published Sep 4, 2026
EmailOctopus wins on price for a list under 2,500 that needs sending and little else. MailerLite earns its higher price when you want A/B testing, dynamic segments, ecommerce triggers and more than one seat.
Read the full analysis
The free line
EmailOctopus gives 2,500 subscribers and 10,000 emails a month for nothing, with its own branding on the message, thirty-day reports and one landing page, one form and one user. MailerLite's free plan stops at 250 subscribers and 2,500 emails but includes two seats. Ten times the free ceiling is the single biggest difference between these two.
What the paid step buys
EmailOctopus Pro is US$9 a month billed yearly: branding removed, unlimited subscribers, unlimited reports, pages, forms and users, with the same 10,000-email allowance at the entry tier. MailerLite Comfort is US$12 a month for three seats and ten times the subscriber tier in sends; Power is US$25 for unlimited sends and seats.
Capabilities each page states
MailerLite states a drag-and-drop editor, unlimited automations, email and form A/B testing, unlimited landing pages, pop-ups, dynamic segments and ecommerce triggers. EmailOctopus states an editor with an HTML option, automations, landing pages and forms. A/B testing, segmentation and ecommerce features are not stated on its pricing page, so they are shown as not verified.
Where they differ
2 facts that can decide it; identical facts are below- PricingMailerLite: Free plan, paid from $12/moEmailOctopus: Free plan, paid from $9/mo
- Team sizeMailerLite: Solo, Small teams (2–50), Mid-size (51–500)EmailOctopus: Solo, Small teams (2–50)
Everything else
Same on both unless markedBasics
Scroll sideways to see every product.
| Basics | MailerLite | EmailOctopus |
|---|---|---|
| Pricing (products differ) | Free plan, paid from $12/mo | Free plan, paid from $9/mo |
| Free trial (products differ) | Yes | No |
| Team size (products differ) | Solo, Small teams (2–50), Mid-size (51–500) | Solo, Small teams (2–50) |
| Category | Email Marketing | Email Marketing |
| Product type | SaaS | SaaS |
| Pricing model | Free plan available | Free plan available |
| Free plan | Yes | Yes |
| Deployment | Cloud | Cloud |
Pricing
MailerLite
- FreeFree
Free
- Comfort$12/mo
Flat rate, 14-day trial
- Power$25/mo
Flat rate, 14-day trial
- EnterpriseOn request
Contact sales
EmailOctopus
- StarterFree
Free
- Pro$9/mo
Flat rate
Features
Scroll sideways to see every product.
| Feature | MailerLite | EmailOctopus |
|---|---|---|
| A/B testing (products differ) | Yes | Not verified |
| Audience segmentation (products differ) | Yes | Not verified |
| Ecommerce features (products differ) | Yes | Not verified |
| Drag-and-drop email editor | Yes | Yes |
| Automation workflows | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms and pop-ups | Yes | Yes |
| Transactional email | Not verified | Not verified |
Integrations
Scroll sideways to see every product.
| Integration | MailerLite | EmailOctopus |
|---|---|---|
| Mailchimp (products differ) | Not listed | Native |
| Shopify (products differ) | Native | Not listed |
| WooCommerce (products differ) | Native | Not listed |
| WordPress (products differ) | Native | Not listed |
| Zapier (products differ) | Native | Not listed |
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Vendor links are tracked and may be affiliate links; they never change the verdict. Disclosure